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  • 剧情 电影 
  • Rob Baskin Michael Beindorff Katie Bayne 
  • 84
  • TracesthelongandferociousrivalrybetweenCokeandPepsi,centeredonthe“NewCoke”debacleof1985.ForalmostahuTracesthelongandferociousrivalrybetweenCokeandPepsi,centeredonthe“NewCoke”debacleof1985.Foralmostahundredyears,Cokehadbeentheundisputedleaderinthemultibilliondollarglobalsodaindustry–stodgy,predictable,butindisputablytopdog–whilePepsihadbeentheupstartNo.2,foreverpokingatitsbigbrotherwithcuttingedgeadvertising.Butin1985,inastranger-than-fictiontwist,Coca-Cola’sexecutivestookastepsodaringthatnooneineithercompanycouldbelieveit:theychangedtheformulaofthemostpopularbeverageontheplanet.
  • 剧情 
  • Rob Baskin Michael Beindorff Katie Bayne 
  • 追溯可口可乐和百事可乐之间的临时剧烈的竞争,近百年来,可口可乐不时是全球价值数十亿美元的碳酸饮料行业无可争议的领军人物,而百事可乐紧随其后,永远拿着尖端的广告来挖苦它的老大哥...追溯可口可乐和百事可乐之间的暂时猛烈的竞争,近百年来,可口可乐不时是全球价值数十亿美元的碳酸饮料行业无可争议的领军人物,而百事可乐紧随其后,永远拿着尖端的广告来挖苦它的老大哥...